Buzzoole

Buzzoole is an Influencer Marketing Platform and MarTech company based in Naples, Italy, with additional offices in Milan and London.

Founded in 2013 by Fabrizio Perrone and his team, Buzzoole specializes in automating the connection between brands and digital influencers. The company operates a double-sided market model, catering to both brands and influencers, and has achieved significant growth without external funding. Buzzoole offers a comprehensive solution that includes a self-service SaaS platform known as Influence Engine Optimization (IEO). This platform enables brands to discover and manage influencers, execute marketing campaigns, and track performance metrics in real-time. Additionally, Buzzoole provides managed services, strategic consulting, and tools for influencers to optimize their online presence and monetize their content. With a community of nearly 270,000 creators and partnerships with over 850 international brands, Buzzoole is a key player in the influencer marketing landscape, leveraging AI and big-data analytics to enhance campaign effectiveness.