Advice Group

Advice Group is an Italian martech company founded in 2006 by Fulvio Furbatto.

It specializes in Behavioral Loyalty strategies, utilizing users' digital behavior data to foster personalized relationships and enhance customer loyalty. As a pioneer in Italy, the company assists medium-sized and large businesses across various industries in digitizing and improving their engagement and loyalty processes based on behavioral styles. The core offering of Advice Group is its proprietary WEKIT platform, recognized as a flexible and scalable behavioral loyalty platform. This platform supports companies throughout their user relationship phases. Additionally, Advice Group provides engagement and acquisition solutions, including online contest management, which has been bolstered by their acquisition of Leivia. The company has received over 30 awards in the past five years, highlighting its status as a leading martech provider. With revenues exceeding 10 million, Advice Group operates from its headquarters in Torino and has a branch in Madrid.