OLA Media

OLA Media is a digital media and connected mobility company based in Mexico City, Mexico, founded in 2017.

The company specializes in transforming the Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) advertising landscape by utilizing the "dead time" of commuters in ridesharing vehicles. OLA Media operates as a leading In-Ride Advertainment platform in Latin America, focusing on enhancing the commuting experience through interactive touchscreens installed in the backseats of vehicles from major ridesharing platforms like Uber and Didi. The company offers a range of services, including a proprietary software platform for delivering engaging content, high-impact advertising solutions, and exclusive entertainment options for passengers. OLA Media also provides tools to support drivers in improving their service ratings. With a curated content library that includes live sports broadcasts and popular series, OLA Media aims to create a unique environment for brands to connect with on-the-go consumers. The company is actively expanding its presence in Latin America, with plans to enter new markets such as Colombia.