FULLGREEN

Fullgreen is a UK-based food company founded in 2013 by Gem Misa and Jamie Harris.

The company specializes in shelf-stable, 100% plant-based riced vegetable alternatives, including options like cauliflower, broccoli, and sweet potato. These products are designed to replace traditional rice and grains, offering a healthy choice with no preservatives, added salts, refined sugars, or chemical flavorings. Originally launched as "Cauli Rice" in 2015, Fullgreen rebranded to expand its offerings beyond cauliflower. The riced vegetables require only two minutes of preparation and serve as low-carb, low-calorie substitutes for rice. Fullgreen targets health-conscious consumers, including those following vegan, keto, paleo, or gluten-free diets. The company is committed to making healthy eating accessible while reducing food waste and addressing climate change. Fullgreen's products are available in approximately 9,000 retailers across the UK and US, as well as in Europe, Southeast Asia, and the Middle East.