
United Kingdom · Food & beverages startup
THISTM is a leading plant-based food brand in the UK, founded in 2019 by Andy Shovel and Pete Sharman.
Funding reportedLast round: Series C
THISTM is a leading plant-based food brand in the UK, founded in 2019 by Andy Shovel and Pete Sharman.
The company focuses on creating high-protein, flavorful meat alternatives designed for meat-lovers who want to reduce their animal consumption without compromising on taste. Known legally as Plant Meat Limited, THISTM offers a variety of products, including plant-based sausages, crispy tenders, burgers, and bacon, as well as creative meal solutions like peanut butter chicken noodles and lettuce mince tacos. With a mission to change perceptions about plant-based food, THISTM has achieved impressive growth, reporting a 333% year-over-year increase in UK retail sales in 2021. The company is B-Corp accredited and employs between 51 and 200 people. Its products are available in over 10,000 distribution points across UK supermarkets and various restaurant chains, with plans to expand further into Europe. THISTM has raised approximately $70.77 million in funding to support its growth and innovation in the plant-based food sector.
Funding, as reported
What they build
Known for
flavorfulcatering solutionsfood servicecustomer satisfactionconsumersplant-based food manufacturingplant-based kebabsvegan kebabsb12 fortifiedplant-based product developmentplant baseddistributionmanufacturingfoodservicedairy-freemeat mimicry
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