itsu

itsu is a British Asian-inspired quick-service retail and grocery brand, known for its nutritious and delicious food made fresh daily.

Founded in 1997 in Chelsea, London, itsu was inspired by the artistry of bento meals from Tokyo. The name "itsu," meaning "whenever" in Japanese, reflects the brand's commitment to convenience and healthy eating. With over 80 restaurants across the UK, Belgium, and France, itsu also has a growing wholesale business and locations in major cities like New York and Paris. The company focuses on healthy Asian cuisine, offering a variety of freshly prepared dishes such as sushi, salads, soups, and rice bowls. Its grocery line includes products like crispy seaweed thins, frozen gyoza, and ready-to-eat meals available in supermarkets and online. itsu aims to make healthy eating accessible and convenient, targeting health-conscious consumers who appreciate quality ingredients and authentic flavors. The brand is dedicated to sustainability and ethical sourcing, ensuring a positive impact on both customers and the environment.