Market map · Europe
Sales tech market map: Europe
99 sales tech startups based in Europe that have raised money in rounds we track, placed in 4 segments by what each says it does. Together they have raised $1.3B; the biggest segment is CRM.
99startups on the map
4segments
$1.3Braised between them
CRMmost funded segment
Funding by segment
- CRM$1.1B80
- Sales enablement$112M10
- AI SDRs and prospecting$11M5
- Revenue and conversation intelligence$7.5M4
Where they are based
- United Kingdom36$200M
- France17$687M
- Germany8$26M
- Belgium6$196M
- Sweden4$57M
- Netherlands4$43M
- Poland4$8.0M
- Spain4$5.0M
- Switzerland3$5.4M
- Finland3$1.8M
United Kingdom
France
Germany
Belgium
Sweden
Netherlands
Poland
Spain
Switzerland
FinlandFounded
16Earlier
912
613
614
915
516
717
618
619
620
821
522
223
124
125
26
6 without a founding year on record.
Total raised
- Under $1M36
- $1M to $10M45
- $10M to $50M14
- $50M to $250M3
- $250M to $1B1
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
89 of 99 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom36
- France17
- Germany8
- Belgium6
- Sweden4
- Netherlands4
- Poland4
- Spain4
- Switzerland3
- Finland3
- Austria2
- Ireland2
Austria
IrelandStartups by country, 17 countries in all.
Segment by segment
CRM
80 startups · $1.1B raised
BrevoBrevo is a developer of a cloud-based digital marketing platform used to build strong customer relationships.France$583M
AttioAttio is an AI-native Customer Relationship Management (CRM) platform founded in 2017 by Alexander Christie and Nicolas Sharp.United Kingdom$59M
PlanhatPlanhat is a customer success platform and CRM solution founded in 2015 in Stockholm, Sweden, by Kaveh Rostampor and Niklas Skog.Sweden$50M
OmetriaOmetria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.United Kingdom$41M
TeamleaderTeamleader develops a unified CRM, invoicing, and project planning platform for SMEs.Belgium$37M
MantleMantle provides blockchain development SaaS products that allow enterprises to operate in full-transparency, compliance, and security.Netherlands$34M
ItinerisWe develop & implement cloud-based CIS & CRM solutions for utilities, built on the powerful Microsoft Dynamics 365 platform.Belgium$32M
SpektrixSpektrix is a cloud-based software platform that provides ticketing, marketing, fundraising, and CRM solutions for arts, theatre, United Kingdom$24M
Sales enablement
10 startups · $112M raised
ShowpadBuild predictable performance with an AI-powered sales enablement platform designed for the complex reality of field sales.Belgium$106M
DemoboostDemoboost is an interactive demo automation platform based in Warsaw, Poland, founded in 2021.Poland$3.3M
EpicbriefEpicbrief is a software company based in Helsinki, founded in 2022.Finland$1.1M
NestiNesti is an AI-driven sales enablement platform based in Bristol, UK.United Kingdom$584K
UPCUEUPCUE was a Berlin-based conversational AI startup, originally known as botconnect, that operated from 2017 to 2019.Germany$448K
ShowellShowell is an all-in-one field sales enablement platform founded in 2012 by brothers Sami and Juha Suni.Finland$365K
SalesLynkSalesLynk is a UK-based company that specializes in B2B cyber security sales software.United Kingdom$313K
CatalogPlayerCatalogPlayer is a Sales Enablement Platform for B2B teams to create, manage and share smart content for their sales.Spain$261K
AI SDRs and prospecting
5 startups · $11M raised
WavoWavo is a sales engagement platform for the B2B lead generation agencies.France$3.7M
HarmonixHarmonix AI is a technology company based in Barcelona, founded in 2019.Spain$3.5M
Clarity StackClarity Stack is a B2B sales intelligence and lead generation platform founded in 2018.United Kingdom$2.6M
GojiberryAIGojiberryAI is an AI-powered sales assistant tailored for B2B companies, focusing on intent-based prospecting and LinkedIn outreach.France$500K
UnhazeUnhaze is a SaaS company based in Copenhagen, Denmark, founded in 2023 by Jacob Lauritzen and a team of experts in data analytics Denmark$500K
DenmarkRevenue and conversation intelligence
4 startups · $7.5M raised
baobao Solutions GmbH is a Sales-Tech company based in Munich, founded in 2017.Germany$3.0M
KickscaleKickscale is an Austrian SaaS startup founded in 2020, based in Vienna with operations in Klagenfurt.Austria$2.3M
SuperlayerSuperlayer is a B2B technology company that offers a modern revenue intelligence platform aimed at enhancing the performance of sales teams.United Kingdom$1.3M
ComturaComtura is an AI revenue platform based in the United Kingdom, founded in 2021.United Kingdom$937K
How this map is made. Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in sales tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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