New wave · Worldwide

New E-commerce enablement startups, founded 2020 on

The new wave: 119 E-commerce enablement startups founded in 2020 or later that have raised money in rounds we track, $1.7B between them, placed in 6 segments.

119startups on the map
6segments
$1.7Braised between them
Marketplaces and aggregatorsmost funded segment

Marketplaces and aggregators

37

+13 more

Store builders and platforms

32

+8 more

Retail media and marketing

18

Fulfilment and returns

15

Checkout and payments

12

Customer service and retention

5

Segment by segment

Marketplaces and aggregators

37 startups · $431M raised

  1. Shop CircleShop Circle is a technology company that acquires and grows e-commerce software.Italy$160M
  2. HeroesHeroes Technology Ltd.United Kingdom$57M
  3. ForestForest operates as an e-commerce aggregator.Japan$43M
  4. Nautical CommerceNautical Commerce is a multi-vendor dropship and marketplace platform for retailers, brands, and B2B businesses.United States$30M
  5. SylndrSylndr is an automotive-focused e-commerce marketplace based in Cairo, Egypt, that aims to transform the used-car market in the MENA region.Egypt$23M
  6. Relay CommerceRelay Commerce is a New York-based e-commerce software holding company founded in 2021.United States$20M
  7. Wholesum BrandsWe transform the entrepreneur journey by discovering, acquiring, and scaling brands that consumers love.South Korea$15M
  8. HyugaLifeHyugaLife is an Indian e-commerce marketplace based in Mumbai, specializing in health, nutrition, and wellness products.India$11M

Store builders and platforms

32 startups · $266M raised

  1. AcqucoAcquco is an e-commerce platform that focuses on acquiring and growing Amazon Marketplace businesses.United States$85M
  2. Rapport LabsRapport Labs Inc.South Korea$27M
  3. MakanEMakanE is an e-commerce platform and online store builder that assists businesses in creating, managing, and expanding their onlinUnited States$25M
  4. Vue StorefrontFrontend as a Service for Composable CommerceUnited States$20M
  5. OmniRetailOmniRetail is a B2B e-commerce platform that digitizes informal supply chains.Nigeria$20M
  6. Sportano.plSportano.pl is a prominent Polish multi-brand e-commerce platform that specializes in sports equipment, apparel, footwear, and accessories.Poland$17M
  7. DJUSTDJUST is a Paris-based B2B eCommerce platform founded in 2020.France$8.2M
  8. BrandbackBrandback is a Berlin-based startup founded in 2023 that specializes in AI-powered embedded resale infrastructure.Germany$7.4M

Retail media and marketing

18 startups · $371M raised

  1. JuniJuni is a licensed fintech company based in Gothenburg, Sweden, founded in 2020.Sweden$312M
  2. ZitchaZitcha is a B2B retail technology company based in Melbourne, Australia, founded in 2022.Australia$26M
  3. StarPonyFounded in 2020, Starpony is a toy brand that combines culture and innovation.United States$10M
  4. FairingFairing, based in New York, is a MarTech and data analytics startup focused on zero-party data solutions for the e-commerce sector.United States$4.5M
  5. BilloBillo is a leading Creator Marketing Platform that specializes in User-Generated Content (UGC) video advertisements.Lithuania$3.4M
  6. getinsidegetinside is a French SaaS company based in Toulouse, specializing in Retail Media and Commerce Media for e-commerce businesses.France$2.4M
  7. RetainIQRetainIQ is a B2B SaaS startup founded in 2021, with dual headquarters in Wilmington, Delaware, and Bengaluru, India.United States$2.3M
  8. FavikFavik was a Colombian startup founded in 2020, based in Bogotá.Colombia$2.0M

Fulfilment and returns

15 startups · $282M raised

  1. Cart.comCart.com is a technology company based in Houston, Texas, that offers a comprehensive platform for e-commerce, logistics, fulfillmUnited States$180M
  2. SKUTOPIASKUTOPIA offers 3PL end-to-end ecommerce order fulfillment solutions with a SaaS and RaaS (robotics as a service) model.Australia$25M
  3. MelonnMelonn is a Colombian-founded third-party logistics (3PL) operator that specializes in multichannel fulfillment for mid-sized e-coColombia$20M
  4. FlextockFlextock is a tech-enabled, on-demand warehousing and logistics platform based in Cairo, Egypt, founded in 2020.Egypt$13M
  5. LocBoxLocBox enables secure deliveries, simple returns, and product experiences for consumers.United States$10M
  6. ReveniReveni is an instant refund platform for e-commerce that prevents fraud in returns and delivers instant refunds to customers .Spain$8.8M
  7. Two BoxesTwo Boxes is a Denver-based software company founded in 2022 that specializes in an AI-powered returns processing platform.United States$8.5M
  8. Fulfilment.comFulfillment.com is an e-commerce fulfillment and logistics provider founded in 2011, headquartered in Savannah, Georgia.United Kingdom$5.5M

Checkout and payments

12 startups · $298M raised

  1. UzumUzum is a digital ecosystem for online shopping, payments, and business services.Uzbekistan$197M
  2. SlopeSlope is a B2B financial platform that offers a variety of payment alternatives while being paid immediately.United States$50M
  3. DEUNADEUNA is an AI-powered SaaS company founded in 2020 and based in Palo Alto, California.United States$30M
  4. Flash.coFlash is a payments management app.-$6.6M
  5. AnydayAnyday is a preferred checkout solution for e-commerce, by creating the best shopping experience for customers.Denmark$4.4M
  6. ShopfloShopflo is a SaaS platform that enables easy checkout experience for e-commerce brands.-$3.0M
  7. KeeyuKeeyu is an AI startup based in Sydney, Australia, founded in 2023.Australia$2.3M
  8. YouPayYouPay is a Brisbane-based fintech startup founded in 2020 by Matt Holme.Australia$2.2M

Customer service and retention

5 startups · $15M raised

  1. Inveterate, IncReinventing loyalty in eCommerceUnited States$8.4M
  2. PointAIPointAI is an AI technology company specializing in simulation AI, computer vision, and immersive digital commerce experiences.India$5.3M
  3. Beijebeije.Türkiye$600K
  4. Flower ClubFlower Club is a Brazilian company based in São Paulo that specializes in flowers and plants.Brazil$252K
  5. T4LEV Membership All-Inclusive Subscription Company - Pre-IPOUnited States$192K

How this map is made. Every startup here has raised money in rounds we track, and was founded in 2020 or later. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in E-commerce enablement, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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