Market map · United Kingdom
E-commerce enablement market map: United Kingdom
45 E-commerce enablement startups based in the United Kingdom that have raised money in rounds we track, placed in 6 segments by what each says it does. Together they have raised $1.2B; the biggest segment is marketplaces and aggregators.
45startups on the map
6segments
$1.2Braised between them
Checkout and paymentsmost funded segment
Funding by segment
- Marketplaces and aggregators$443M17
- Store builders and platforms$106M11
- Checkout and payments$451M6
- Fulfilment and returns$35M4
- Customer service and retention$208M4
- Retail media and marketing$5.6M3
Where they are based
- United Kingdom45$1.2B
United KingdomFounded
5Earlier
312
613
214
415
316
517
518
19
420
621
122
123
24
25
26
Total raised
- Under $1M12
- $1M to $10M21
- $10M to $50M6
- $50M to $250M5
- $250M to $1B1
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
42 of 45 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom45
Startups by country, 1 country in all.
Segment by segment
Marketplaces and aggregators
17 startups · $443M raised
ShelfNowFood and beverage wholesale marketplaceUnited Kingdom$171M
SparkinitySparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth.United Kingdom$156M
HeroesHeroes Technology Ltd.United Kingdom$57M
Mention MeMention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture thUnited Kingdom$38M
CreoateCREOATE is a London-based online wholesale marketplace founded in 2020.United Kingdom$4.9M
Refined NetworksRefined Networks is a technology platform based in London that supports international fashion brands in launching and growing theiUnited Kingdom$3.3M
Flubit LimitedFlubit Limited was a UK e-commerce company known for its online marketplace, Flubit.com, which allowed shoppers to request better United Kingdom$2.8M
TIME-TO-FINDAt TIME-TO-FIND, we are proud to be the world's first reverse marketplace for Swiss Watches.United Kingdom$1.7M
Store builders and platforms
11 startups · $106M raised
LoveCraftsLoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, croUnited Kingdom$83M
Luxury PromiseLuxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods throuUnited Kingdom$13M
UnfabledUnfabled is a London-based women’s health and wellness company founded in 2021.United Kingdom$3.6M
MowicoMowico is a no-code mobile commerce platform that allows e-commerce businesses to create fully customizable native mobile apps forUnited Kingdom$1.6M
NeediNeedi is a retail company with an e-commerce platform specializing in gift shops.United Kingdom$1.4M- Ffroolyfrooly is a social commerce platform for the best independent businesses.United Kingdom$1.3M
Eco MarketEco Market is an e-commerce platform marketing ethical and eco-friendly products from various sellers.United Kingdom$1.0M
ExpandlyExpandly is a UK-based software company that provides an all-in-one, cloud-powered e-commerce platform designed for multichannel selling.United Kingdom$1.0M
Checkout and payments
6 startups · $451M raised
StorfundStorfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan.United Kingdom$413M
MishiPayMishiPay is a retail technology company that specializes in self-checkout solutions, mobile point-of-sale (POS) systems, and seamlUnited Kingdom$20M
OnerWayONERWAY is a global payments infrastructure company founded in London in 2017.United Kingdom$10M
HubBoxHubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software.United Kingdom$7.8M
TruzoTruzoTM is an independent digital escrow payment platform that facilitates safe transactions between buyers and sellers by holdingUnited Kingdom$310K
CashBackAppcashbackAPP is a loyalty and rewards platform that provides cashback to consumers when they shop with participating merchants.United Kingdom$50K
Fulfilment and returns
4 startups · $35M raised
SelazarFulfilment, technology, logistics, eCommerce services, retail services, D2CUnited Kingdom$27M
Fulfilment.comFulfillment.com is an e-commerce fulfillment and logistics provider founded in 2011, headquartered in Savannah, Georgia.United Kingdom$5.5M
We Are FulfilmentWe Are Fulfilment is a leading fulfilment and 3PL service based in the UK, dedicated to providing sustainable and tech-driven soluUnited Kingdom$1.7M
Martha BrookMartha Brook is a lifestyle brand that specializes in personalized stationery and productivity tools.United Kingdom$274K
Customer service and retention
4 startups · $208M raised
SAI GroupSAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimisinUnited Kingdom$197M
Antavo AI Loyalty CloudAntavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global bUnited Kingdom$10M
Loyalty BayLoyalty Bay develops a SaaS-based platform for the automated delivery of digital rewards.United Kingdom$1.1M
BeerBodsBeerBods, an online beer club and subscription service, provides an online service to deliver beer to its members in the United Kingdom.United Kingdom$247K
Retail media and marketing
3 startups · $5.6M raised
Once Upon a TimeOnce Upon a Time is a marketing agency offering advertising, branding, and social media services.United Kingdom$3.8M
EcomnovaEcomnova is a UK-based e-commerce company founded in 2012, specializing in web design, development, and digital marketing for the United Kingdom$1.6M
TranslateMediaTranslateMedia provides professional translation, localisation, and transcreation services for documents, websites, and content marketing.United Kingdom$250K
How this map is made. Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in E-commerce enablement, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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Who backs E-commerce enablement?
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