Who invested in Shoptrue?
Shoptrue's investors include Pelion Venture Partners and Peterson Ventures.

United States · Seed startup
Funding summaryUpdated 26 Oct 2026
$6.0Mraised across 1 round since 2021, from 1 source
Source recordedSEC filing: $6.0M sold, first sale Sept 2021
From the SEC filings it signed: 1 on the team.
Shoptrue's investors include Pelion Venture Partners and Peterson Ventures.
Shoptrue has raised $6.0M across 1 round since 2021.
Shoptrue's most recent round was a Seed of $6.0M in Sept 2021.
Its most recent round, $6.0M in Sept 2021, is also its largest on record.
Shoptrue's first round on record, in Sept 2021, was backed by Pelion Venture Partners and Peterson Ventures.
Shoptrue's latest named round is a Seed, in Sept 2021.
Shoptrue is based in the United States.
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