United Kingdom · Seed startup

Who invested in Unfabled

4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Raised 9 months ago

Funding summaryUpdated 26 Oct 2026

$3.6Mraised across 4 rounds since 2023, from 4 sources

$499KRound$159KRound$1.7MSeed$1.2MRound

Latest round: Round, $1.2MJan 2026
Biggest round: $1.7MSeed · Oct 2025
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

202420252026

$499KRound$159KRound$1.7MSeed$1.2MRound

First round: Round, $499K
Biggest round: $1.7M
Usual gap between rounds: 3 months

The rounds

Jan 2026
Round$1.2M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Oct 2025
Seed$1.7M6 new
Source recorded
Nov 2023
Round$159K
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Aug 2023
Round$499K
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet

Funding filed with regulators

Unfabled filed 4 raises, $1.9M in all. Filings say how much was sold and to how many investors; they never name the investors.

Jan 2026$1.2MUK share allotment
Nov 2023$159KUK share allotment
Sept 2023$314KUK share allotment
Aug 2023$185KUK share allotment

Founders and team

From Unfabled's own website: 1 founder, 4 on the team.

Hannah SamanoFounder & CEO

Charlotte NewingB2B Partnerships Lead
Hannah GiraudeauE-Commerce Manager
Jasmine LiuDirector of Operations
Lyndsey EnglandSenior Brand Manager

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2023Round2023Seed2025Round2026

Alumni Ventures

Morgan Stanley Investment Management

Everyone who backed them

Alumni VenturesVC firm1round

Morgan Stanley Investment ManagementPrivate equity1round

AtomicoVC firm1round

SyndicateRoomVC firm1round

Founders FactoryAccelerator1round

Exceptional VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Unfabled as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Lavender VenturesVC firmPer its own site

Quick answers about Unfabled

Who invested in Unfabled?

Unfabled's investors include Alumni Ventures, Morgan Stanley Investment Management, Atomico, SyndicateRoom and Founders Factory, and 1 more on record.