Market map · Europe
E-commerce enablement market map: Europe
123 E-commerce enablement startups based in Europe that have raised money in rounds we track, placed in 6 segments by what each says it does. Together they have raised $2.6B; the biggest segment is marketplaces and aggregators.
123startups on the map
6segments
$2.6Braised between them
Checkout and paymentsmost funded segment
ShelfNow
Shop Circle
Sparkinity
Everli
Heroes
Mention Me
Wallapop
Trustap
MagaLoop
Beebs
Creoate- LLampoo
Zadaa
Refined Networks
Sqwad
Tuvalum
Flubit Limited
Brantu- PPantrii
TIME-TO-FIND
FINDS
Spathios
Spectinga
Vinterior
+20 more
LoveCrafts
Tannico
Artemest
Sportano.pl
Holaluz
Certideal
Commerce Layer
Luxury Promise
Smallable
DJUST
Brandback
alao AG
Centra
Les Grappes
Letsell
Unfabled
Spareka
Fibbl
BRIKL
ShopAgentic
SEOshop Group B.V.
Front-Commerce
Willy anti-gaspi
Mowico
+12 more
Funding by segment
- Marketplaces and aggregators$790M44
- Store builders and platforms$282M36
- Checkout and payments$896M12
- Retail media and marketing$334M12
- Fulfilment and returns$93M11
- Customer service and retention$223M8
Where they are based
- United Kingdom45$1.2B
- France17$94M
- Germany12$26M
- Spain11$487M
- Italy8$343M
- Sweden6$323M
- Denmark5$16M
- Poland3$25M
- Norway2$1.2M
- Hungary2$3.7M
United Kingdom
France
Germany
Spain
Italy
Sweden
Denmark
Poland
Norway
HungaryFounded
13Earlier
812
1513
714
1015
716
1017
718
519
1420
1121
922
223
24
125
26
4 without a founding year on record.
Total raised
- Under $1M36
- $1M to $10M61
- $10M to $50M16
- $50M to $250M7
- $250M to $1B3
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
110 of 123 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom45
- France17
- Germany12
- Spain11
- Italy8
- Sweden6
- Denmark5
- Poland3
- Norway2
- Hungary2
- Belgium2
- Lithuania2
Belgium
LithuaniaStartups by country, 20 countries in all.
Segment by segment
Marketplaces and aggregators
44 startups · $790M raised
- ShelfNowFood and beverage wholesale marketplaceUnited Kingdom$171M
- Shop CircleShop Circle is a technology company that acquires and grows e-commerce software.Italy$160M
- SparkinitySparkinity is a marketplace that provides independent retailers and brands with wholesale technology and services to drive business growth.United Kingdom$156M
- EverliEverli is a marketplace for online grocery shopping where customers can choose groceries from a variety of retailers.Italy$110M
- HeroesHeroes Technology Ltd.United Kingdom$57M
- Mention MeMention Me is a London-based Customer Advocacy Intelligence Platform that helps ecommerce brands identify, acquire, and nurture thUnited Kingdom$38M
- WallapopWallapop is a hyper-local mobile marketplace for buying and selling secondhand goods.Spain$22M
- TrustapTrustap is a European fintech company based in Cork, Ireland, founded in 2017 by Conor Lyden.Ireland$16M
IrelandStore builders and platforms
36 startups · $282M raised
- LoveCraftsLoveCrafts is a UK-based global online community and e-commerce platform focused on the crafting world, particularly knitting, croUnited Kingdom$83M
- TannicoTannico is a e-commerce platform that provides wines and premium spirits in Italy.Italy$26M
- ArtemestArtemest is a global e-commerce platform based in Milan, Italy, specializing in contemporary Italian craftsmanship and luxury design.Italy$21M
- Sportano.plSportano.pl is a prominent Polish multi-brand e-commerce platform that specializes in sports equipment, apparel, footwear, and accessories.Poland$17M
- HolaluzHolaluz supplies green power and gas to SMBs and households across Spain, as the first independent energy company in the country.Spain$17M
- CertidealCertiDeal is a French e-commerce platform focused on the circular economy, established in November 2015.France$17M
- Commerce LayerCommerce Layer is a global, API-first commerce engine and headless commerce platform that helps brands, retailers, and developers Italy$16M
- Luxury PromiseLuxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods throuUnited Kingdom$13M
Checkout and payments
12 startups · $896M raised
SeQuraSeQura provides an eCommerce payment solution for retailers that improves conversion rates and secures certainty of payment.Spain$433M
StorfundStorfund is a London-based fintech company founded in 2018 by George Brintalos and Akbar Ahsan.United Kingdom$413M
MishiPayMishiPay is a retail technology company that specializes in self-checkout solutions, mobile point-of-sale (POS) systems, and seamlUnited Kingdom$20M
OnerWayONERWAY is a global payments infrastructure company founded in London in 2017.United Kingdom$10M
HubBoxHubBox is a London-based SaaS platform founded in 2015 that specializes in electronic commerce shipping software.United Kingdom$7.8M
AnydayAnyday is a preferred checkout solution for e-commerce, by creating the best shopping experience for customers.Denmark$4.4M
AfrimarketAfrimarket is a French-founded e-commerce and fintech company established in 2013, with its headquarters in Paris and operations pFrance$3.5M
Sign2PaySecure mobile payments with your signature.Belgium$1.5M
Retail media and marketing
12 startups · $334M raised
JuniJuni is a licensed fintech company based in Gothenburg, Sweden, founded in 2020.Sweden$312M
nethansaNethansa is a Polish SaaS technology company based in Gdańsk, with an additional office in Munich, Germany.Germany$4.5M
Once Upon a TimeOnce Upon a Time is a marketing agency offering advertising, branding, and social media services.United Kingdom$3.8M
BilloBillo is a leading Creator Marketing Platform that specializes in User-Generated Content (UGC) video advertisements.Lithuania$3.4M
RecartRecart is a technology company based in Budapest, specializing in SMS and Messenger marketing automation for Shopify merchants andHungary$3.4M
getinsidegetinside is a French SaaS company based in Toulouse, specializing in Retail Media and Commerce Media for e-commerce businesses.France$2.4M
ProfitMetrics.ioProfitMetrics.io is a Danish B2B SaaS company founded in 2019, specializing in software for e-commerce businesses to enhance profitability.Denmark$2.0M
EcomnovaEcomnova is a UK-based e-commerce company founded in 2012, specializing in web design, development, and digital marketing for the United Kingdom$1.6M
Fulfilment and returns
11 startups · $93M raised
CubynCubyn is a logistics startup based in Paris, founded in 2014.France$29M
SelazarFulfilment, technology, logistics, eCommerce services, retail services, D2CUnited Kingdom$27M
ReveniReveni is an instant refund platform for e-commerce that prevents fraud in returns and delivers instant refunds to customers .Spain$8.8M
ClaimlaneClaimlane is a warranty and returns management platform tailored for e-commerce brands and retailers.Denmark$8.3M
Ars IngeniiArs Ingenii is a technology company based in Vilnius, Lithuania, specializing in logistics and fulfillment automation for e-commerce.Lithuania$5.7M
Fulfilment.comFulfillment.com is an e-commerce fulfillment and logistics provider founded in 2011, headquartered in Savannah, Georgia.United Kingdom$5.5M
OmnipackFrictionless fulfillment for e-commercePoland$3.2M
ElynElyn helps merchants convert more online visitors into actual cutosmers and customer returns into more revenuesFrance$2.6M
Customer service and retention
8 startups · $223M raised
SAI GroupSAI's patented computer vision platform gives retailers the tools to enhance customer service while increasing sales and minimisinUnited Kingdom$197M
Antavo AI Loyalty CloudAntavo AI Loyalty Cloud is a leading AI-powered customer loyalty platform that enhances the loyalty program lifecycle for global bUnited Kingdom$10M
FortumoFortumo is a digital enabling platform for app stores and digital service providers for user, acquisition, monetization and retention.Estonia$10M
JuoSubscription pro-toolkit for devs and operators.Poland$4.6M
Loyalty BayLoyalty Bay develops a SaaS-based platform for the automated delivery of digital rewards.United Kingdom$1.1M
MoodyoMoodyo is a social shopping site that enables users to discover places, discounts, trends and reviews from their peers.Spain$573K
BeerBodsBeerBods, an online beer club and subscription service, provides an online service to deliver beer to its members in the United Kingdom.United Kingdom$247K
FoodistFoodist, a monthly subscription service, offers Foodist Box, a collection of gourmet products.Germany$225K
EstoniaHow this map is made. Every startup here has raised money in rounds we track, and is based in Europe. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in E-commerce enablement, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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