Investor Lists

PE firms backing Martech

Updated 7 November 2026

PE firms we have observed in a martech round in the last two years.

See all 48 →The top 25
48investors on the listNo change this week
637cheques in 12 months+3% against the market
$45Mmedian round they joined+464% against the market median
94%wrote a cheque in 12 months
48%have led a round

The Top 25

Ordered by cheques observed, never by anything anyone paid for

Deploying now (24)

  1. 1GaingelsDeploying nowPrivate equity · United States1,010$8Mmedian roundOct 2026last seen
  2. 2Goldman SachsDeploying nowPrivate equity · United States758$73Mmedian roundOct 2026last seen
  3. 3CitibankDeploying nowGrowth equity · United States566$20Mmedian roundOct 2026last seen
  4. 4General AtlanticDeploying nowPrivate equity · United States273$127Mmedian roundOct 2026last seen
  5. 5HSBCDeploying nowGrowth equity · United Kingdom234$45Mmedian roundOct 2026last seen
  6. 6Fin CapitalDeploying nowPrivate equity · United States120$15Mmedian roundSept 2026last seen
  7. 7JMI EquityDeploying nowPrivate equity · United States116$50Mmedian roundSept 2026last seen
  8. 8L CattertonDeploying nowPrivate equity · United States110$34Mmedian roundOct 2026last seen
  9. 9Galaxy DigitalDeploying nowPrivate equity · United States94$12Mmedian roundSept 2026last seen
  10. 10Iconiq CapitalDeploying nowGrowth equity · Sri Lanka87$75Mmedian roundSept 2026last seen
  11. 11National Bank of CanadaDeploying nowPrivate equity · Canada77$74Mmedian roundSept 2026last seen
  12. 12YFM Equity PartnersDeploying nowPrivate equity · United Kingdom66$6.2Mmedian roundSept 2026last seen
  13. 13AtlanticDeploying nowPrivate equity · Germany53$35Mmedian roundOct 2026last seen
  14. 14Raptor GroupDeploying nowPrivate equity · United States50$15Mmedian roundSept 2026last seen
  15. 15Goldman Sachs AlternativesDeploying nowGrowth equity24$110Mmedian roundOct 2026last seen
  16. 16Northwestern MutualDeploying nowPrivate equity · United States21$16Mmedian roundOct 2026last seen
  17. 17Silversmith Capital PartnersquietPrivate equity · United States15$64Mmedian roundJul 2025last seen
  18. 18Partners GroupDeploying nowPrivate equity · Switzerland14$140Mmedian roundOct 2026last seen
  19. 19Mobeus Equity PartnersDeploying nowPrivate equity · United Kingdom11$11Mmedian roundJul 2026last seen
  20. 20ChrysCapitalDeploying nowPrivate equity · United States8$153Mmedian roundDec 2025last seen
  21. 21Ellerston CapitalDeploying nowPrivate equity · Australia7$15Mmedian roundDec 2025last seen
  22. 22Iron Gate CapitalDeploying nowPrivate equity · United States6$10Mmedian roundJan 2026last seen
  23. 23Micron VenturesDeploying nowGrowth equity · United States6$28Mmedian roundOct 2026last seen
  24. 24TIAA VenturesDeploying nowGrowth equity6$78Mmedian roundApr 2026last seen
  25. 25Amex VenturesDeploying nowGrowth equity · United States5$120Mmedian roundNov 2026last seen
23 more on this list

All 48 are in the app, with filters for stage, sector and market. A free account shows 10 per search, Pro up to 1,000.

See the whole list →

Quick answers about PE firms backing Martech

Who are the most active PE firms backing Martech?

By cheques observed, the most active are Gaingels, Goldman Sachs, Citibank, General Atlantic and HSBC.

How many PE firms backing Martech are there?

48 are on record. 94% made an investment in the last 12 months and 48% have led a round.

Which stages do PE firms backing Martech back?

Of the rounds with a named stage in the last 12 months, mostly Debt (33%) and Series A (16%).

How big are the rounds PE firms backing Martech join?

The typical (median) round among the leading investors here is $35M.

Which sectors do PE firms backing Martech back most?

In the last 12 months, mostly AI, Fintech and Financial Services.

Which PE firms backing Martech lead the most rounds?

General Atlantic (32 led), Goldman Sachs (22 led) and Goldman Sachs Alternatives (13 led).

Where are PE firms backing Martech based?

Among the most active, most are based in the United States (15), the United Kingdom (3) and Sri Lanka (1).

What have PE firms backing Martech invested in recently?

Recent rounds include Nooks (Growth, Nov 2026, with General Catalyst's Customer Value Fund (CVF)), Traversal (Series B, Nov 2026, with Amex Ventures) and Neoen (Debt, Oct 2026, with HSBC).

Built from the rounds we watched, refreshed every night. How we count · Report a correction