Automation library · Lead generation

Score and route website leads with Google Sheets and Gmail

Started by another system calling it, and works across Gmail and Google Sheets. 14 steps, 3 branches: a working afternoon to understand properly.

Medium

14 stepsMedium: a working afternoon
3Branches: places the flow splits
0Loops or waits
2Services it connects to

The flow

Starts it 3Logic 8Service 3

The steps in the order they run, from what starts it.

  1. 1Lead WebhookWebhookStarts it
  2. 2Normalize PayloadSetLogic
  3. 3Has Contact?IfLogic
  4. 4Score Lead and SLASetLogic
  5. 5Build Missing Contact ResponseSetLogic
  6. 6Build Dedupe KeySetLogic
  7. 7Respond Missing ContactRespond To WebhookStarts it
  8. 8Append Lead Audit RowGoogle SheetsService
  9. 9Hot Lead?IfLogic
  10. 10Build Hot Lead AlertSetLogic
  11. 11Needs Human Review?IfLogic
  12. 12Send Hot Lead Gmail AlertGmailService
  13. 13Send Review Queue Gmail AlertGmailService
  14. 14Respond SuccessRespond To WebhookStarts it

How it's built

Starts on
Another system calling it
Steps
14, with 3 branches
Size
Medium: a working afternoon
Connects to
Gmail, Google Sheets
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Gmail and Google Sheets accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 14 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 14 steps before you point it at anything that matters.