Automation library · Lead generation

Score and route B2B website leads with Google Sheets and Gmail

Started by another system calling it, and works across Gmail and Google Sheets. 20 steps, 3 branches: a working afternoon to understand properly.

Medium

Download free
20 stepsMedium: a working afternoon
3Branches: places the flow splits
0Loops or waits
2Services it connects to

The flow

Starts it 3Logic 11Service 6

The steps in the order they run, from what starts it.

  1. 1When Lead SubmittedWebhookStarts it
  2. 2Normalize and Assign OwnerCodeLogic
  3. 3If Contact AvailableIfLogic
  4. 4Fetch Page ContextHttp RequestService
  5. 5Prepare Missing Contact ResponseSetLogic
  6. 6Parse Page SignalsCodeLogic
  7. 7Send Missing Contact ResponseRespond To WebhookStarts it
  8. 8Set Audit Row DataSetLogic
  9. 9Append Audit Row in SheetsGoogle SheetsService
  10. 10Route by Lead PrioritySwitchLogic
  11. 11Set Hot Lead Alert EmailSetLogic
  12. 12Set Review Queue Email AlertSetLogic
  13. 13Set Normal Lead EmailSetLogic
  14. 14Email Hot Lead AlertGmailService
  15. 15Email Review Queue AlertGmailService
  16. 16Email Normal Lead AlertGmailService
  17. 17Check for Executive EscalationIfLogic
  18. 18Prepare Success ResponseSetLogic
  19. 19Email Executive EscalationGmailService
  20. 20Send Success ResponseRespond To WebhookStarts it

How it's built

Starts on
Another system calling it
Steps
20, with 3 branches
Size
Medium: a working afternoon
Connects to
Gmail, Google Sheets
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Gmail and Google Sheets accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 20 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 20 steps before you point it at anything that matters.