Automation library · Lead generation

Qualify and reply to inbound leads with Claude and Gmail

Started by someone submitting a form, and works across Airtable and Gmail. 15 steps, 2 branches: a working afternoon to understand properly.

Medium

15 stepsMedium: a working afternoon
2Branches: places the flow splits
0Loops or waits
2Services it connects to

The flow

Starts it 2Logic 7Service 6

The steps in the order they run, from what starts it.

  1. 1Lead FormForm triggerStarts it
  2. 2Email Lead (optional)Gmail triggerStarts it
  3. 3Normalize LeadSetLogic
  4. 4Email → Lead shapeCodeLogic
  5. 5Dupe Check (Airtable)AirtableService
  6. 6Duplicate?IfLogic
  7. 7Restore LeadCodeLogic
  8. 8Qualify Lead (Claude)Http RequestService
  9. 9Parse QualificationCodeLogic
  10. 10Qualified?IfLogic
  11. 11Draft Reply (Claude)Http RequestService
  12. 12Log Lead, manual reviewAirtableService
  13. 13Parse ReplyCodeLogic
  14. 14Send Reply (Gmail)GmailService
  15. 15Log Lead, repliedAirtableService

How it's built

Starts on
Someone submitting a form
Steps
15, with 2 branches
Size
Medium: a working afternoon
Connects to
Airtable, Gmail
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Airtable and Gmail accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on someone submitting a form.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 15 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 15 steps before you point it at anything that matters.