Top list · United States

Consumer Goods startups in the United States

352 consumer Goods startups in the United States have raised money in rounds we track. These are the 50 that have raised the most, $5.8B between them, with New York the most common home.

$5.8Braised by these 50
352on our record in all
New Yorkmost common home
SmileDirectClubraised the most
  1. 1SmileDirectClubSmileDirectClub offers home invisible aligners, a series of plastic aligners that gradually shift teeth into their desired position.

    SmileDirectClub offers home invisible aligners, a series of plastic aligners that gradually shift teeth into their desired position.

    Founded 2013Nashville, United States$635Mlast round Apr 2022
  2. 2Harry'sGet everything you need for a smooth shave in our starter set at an even sweeter price.

    Get everything you need for a smooth shave in our starter set at an even sweeter price.

    Founded 2012New York, United States$514Mlast round Jan 2022
  3. 3DavidDavid Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars.

    David Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars.

    Founded 2023New York, United States$325Mlast round Sept 2026
  4. 4Benitago GroupBenitago connects with self-starting Amazon business owners who are looking to sell their businesses.

    Benitago connects with self-starting Amazon business owners who are looking to sell their businesses.

    Founded 2016New York, United States$325Mlast round Nov 2021
  5. 5Gilt GroupeGilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

    Gilt Groupe provides a shopping website that includes fashion for women, men, and children; home decor and unique activities.

    Founded 2007Boston, United States$286Mlast round Feb 2015
  6. 6Grove CollaborativeGrove creates and curates high-performing, planet-first home, and personal care products.

    Grove creates and curates high-performing, planet-first home, and personal care products.

    Founded 2012San Francisco, United States$227Mlast round Sept 2024
  7. 7SundayFounded -United States$225Mlast round Mar 2026
  8. 8PersonaPersona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle.

    Persona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle.

    Founded 2017Snoqualmie, United States$211Mlast round Nov 2026
  9. 9NeuroNeuro is a functional gum and mint company creating smarter ways to help energize, calm, and focus the mind.

    Neuro is a functional gum and mint company creating smarter ways to help energize, calm, and focus the mind.

    Founded 2015Las Vegas, United States$200Mlast round Oct 2024
  10. 10QuirkyQuirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.

    Quirky is a developer of a crowd-sourced invention platform that engages participants to collaborate in every aspect of product creation.

    Founded 2009New York, United States$185Mlast round Dec 2014
  11. 11UpexiUpexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.

    Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.

    Founded 2018Tampa, United States$173Mlast round Jun 2026
  12. 12NJOYNJOY is a distributor and manufacturer of e-cigarettes and vaping products for dult smokers and vapers.

    NJOY is a distributor and manufacturer of e-cigarettes and vaping products for dult smokers and vapers.

    Founded 2006Richmond, United States$165Mlast round Feb 2014
  13. 13R2NetFounded -United States$165Mlast round Apr 2017
  14. 14Radnor HoldingsRadnor Holdings manufactures and distributes disposable foodservice products.

    Radnor Holdings manufactures and distributes disposable foodservice products.

    Founded 1991United States$120Mlast round Dec 2005
  15. 15Aquaback TechnologiesAquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems.

    AquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems.

    Founded 2010Tewksbury, United States$111Mlast round Jun 2023
  16. 16The Farmer's DogThe Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients.

    The Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients.

    Founded 2014New York, United States$101Mlast round Jan 2020
  17. 17NICK’SNICK’S is a food tech company that manufactures keto diet-friendly ice cream, snack bars, and ice cream sandwiches.

    NICK’S is a food tech company that manufactures keto diet-friendly ice cream, snack bars, and ice cream sandwiches.

    Founded 2014Los Angeles, United States$100Mlast round Oct 2021
  18. 18Foundry BrandsFoundry Brands is a platform that supports and acquires online brands.

    Foundry Brands is a platform that supports and acquires online brands.

    Founded 2021Dallas, United States$100Mlast round Jul 2021
  19. 19InspectorioInspectorio is an AI-powered Software-as-a-Service (SaaS) platform that modernizes global supply chain management.

    Inspectorio is an AI-powered Software-as-a-Service (SaaS) platform that modernizes global supply chain management.

    Founded 2015Minneapolis, United States$100Mlast round Jul 2026
  20. 20VermillionVermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture.

    Vermillion sells cosmetics, jewelry, gifts, and home decor items and specializes in installing furniture.

    Founded 2021United States$84Mlast round Dec 2014
  21. 21BobbieBobbie is an organic infant formula company founded and led by mothers.

    Bobbie is an organic infant formula company founded and led by mothers.

    Founded 2017San Francisco, United States$83Mlast round Dec 2024
  22. 22PetScreeningPetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords.

    PetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords.

    Founded 2017Mooresville, United States$80Mlast round Mar 2025
  23. 23Once Upon a FarmOnce Upon a Farm creates nutritious food products for children.

    Once Upon a Farm creates nutritious food products for children.

    Founded 2015Berkeley, United States$72Mlast round Mar 2022
  24. 24NanitFounded -United States$71Mlast round Dec 2025
  25. 25CirkulCirkul is a hydration company that offers a unique reusable water bottle system designed to enhance the drinking experience.

    Cirkul is a hydration company that offers a unique reusable water bottle system designed to enhance the drinking experience.

    Founded 2016Tampa, United States$70Mlast round Jun 2022
  26. 26Hello BelloHello Bello is an online store that offers goods for children.

    Hello Bello is an online store that offers goods for children.

    Founded 2018Pacific Palisades, United States$65Mlast round Apr 2022
  27. 27Turbine Air SystemsTurbine Air Systems designs and manufactures modular cooling and energy systems for a wide range of industries.

    Turbine Air Systems designs and manufactures modular cooling and energy systems for a wide range of industries.

    Founded 1999Houston, United States$62Mlast round Sept 2013
  28. 28Owlet Baby CareOwlet Baby Care offers a health monitor that allows parents to view their child's vital signs in real-time.

    Owlet Baby Care offers a health monitor that allows parents to view their child's vital signs in real-time.

    Founded 2013Lehi, United States$54Mlast round Oct 2025
  29. 29Profound CommerceProfound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines.

    Profound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines.

    Founded -Austin, United States$53Mlast round Oct 2021
  30. 30Drink LMNTDrink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.

    Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.

    Founded 2018Bozeman, United States$52Mlast round Mar 2024
  31. 31CarawayCaraway is providing college women+ with integrated mental, reproductive, and physical healthcare.

    Caraway is providing college women+ with integrated mental, reproductive, and physical healthcare.

    Founded 2022United States$52Mlast round Jun 2023
  32. 32Little SpoonLittle Spoon is a baby and toddler food brand based in New York City.

    Little Spoon is a baby and toddler food brand based in New York City.

    Founded 2017New York, United States$51Mlast round Jul 2021
  33. 33SafetyChain SoftwareSafetyChain Software is a leading Digital Plant Management Platform tailored for food, beverage, and consumer packaged goods (CPG) manufacturers.

    SafetyChain Software is a leading Digital Plant Management Platform tailored for food, beverage, and consumer packaged goods (CPG) manufacturers.

    Founded 2011Laguna Beach, United States$50Mlast round Oct 2021
  34. 34Farmer's FridgeFarmer's Fridge is a Chicago-based food technology company founded in 2013 by Luke Saunders.

    Farmer's Fridge is a Chicago-based food technology company founded in 2013 by Luke Saunders.

    Founded 2013Chicago, United States$50Mlast round Sept 2022
  35. 35KeychainFounded -United States$45Mlast round Nov 2025
  36. 36Oliver SpaceOliver Space is a technology-enabled home furnishing company based in San Francisco, California, founded in 2019 by Chan Park and Christian Talmage.

    Oliver Space is a technology-enabled home furnishing company based in San Francisco, California, founded in 2019 by Chan Park and Christian Talmage.

    Founded 2019San Francisco, United States$43Mlast round Aug 2022
  37. 37Bespoke PostBespoke Post is a New York-based e-commerce retailer and subscription service founded in 2011.

    Bespoke Post is a New York-based e-commerce retailer and subscription service founded in 2011.

    Founded 2011New York, United States$41Mlast round Oct 2021
  38. 38BabyListBabylist is an online baby registry that helps parents choose apparels and accessories for a new baby.

    Babylist is an online baby registry that helps parents choose apparels and accessories for a new baby.

    Founded 1995London, United States$41Mlast round Nov 2021
  39. 39StogglesStoggles is eyewear that does everything for people who do everything.

    Stoggles is eyewear that does everything for people who do everything.

    Founded 2020Paramount, United States$40Mlast round Feb 2022
  40. 40GemvaraGemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry.

    Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry.

    Founded 2007Boston, United States$40Mlast round Jun 2012
  41. 41Squared CirclesSquared Circles is a consumer health venture studio founded in 2020, focused on creating innovative brands in health, longevity, and wellness.

    Squared Circles is a consumer health venture studio founded in 2020, focused on creating innovative brands in health, longevity, and wellness.

    Founded 2020Los Angeles, United States$40Mlast round May 2024
  42. 42VerishopVerishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.

    Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.

    Founded 2018Santa Monica, United States$40Mlast round Jul 2022
  43. 43Lucidity Lights, Inc.Lucidity Lights, Inc.

    Lucidity Lights, Inc.

    Founded 2015Boston, United States$39Mlast round Sept 2014
  44. 44Lemon PerfectLemon Perfect is a beverage company that provides cold-pressed lemon water with essential electrolytes and a blast of antioxidant vitamin C.

    Lemon Perfect is a beverage company that provides cold-pressed lemon water with essential electrolytes and a blast of antioxidant vitamin C.

    Founded 2017Atlanta, United States$37Mlast round Feb 2023
  45. 45Oats OvernightOats Overnight is a nationwide company that specializes in convenient, ready-to-eat overnight oatmeal.

    Oats Overnight is a nationwide company that specializes in convenient, ready-to-eat overnight oatmeal.

    Founded 2016Phoenix, United States$35Mlast round Jul 2024
  46. 46JyveJYVE, based in San Francisco and founded in 2015, is a leading on-demand labor marketplace specializing in flexible and skilled labor for the retail sector.

    JYVE, based in San Francisco and founded in 2015, is a leading on-demand labor marketplace specializing in flexible and skilled labor for the retail sector.

    Founded 2015San Francisco, United States$35Mlast round Sept 2019
  47. 47NutrafolNutrafol is a leading brand in hair growth supplements, recommended by dermatologists and recognized for its innovative approach to hair wellness.

    Nutrafol is a leading brand in hair growth supplements, recommended by dermatologists and recognized for its innovative approach to hair wellness.

    Founded 2015New York, United States$35Mlast round May 2022
  48. 48The Lumber ManufactoryThe Lumber Manufactory (TLM) is a technology-enabled startup focused on sustainable manufacturing of dimensional wood products.

    The Lumber Manufactory (TLM) is a technology-enabled startup focused on sustainable manufacturing of dimensional wood products.

    Founded 2023Seattle, United States$35Mlast round Sept 2025
  49. 49Because MarketBecause is personal care direct-to-consumer company focused on meeting the needs of older adults.

    Because is personal care direct-to-consumer company focused on meeting the needs of older adults.

    Founded 2017Palo Alto, United States$35Mlast round Nov 2021
  50. 50PoppinPoppin is a furniture design company that specializes in customization services, space planning services, and installation services.

    Poppin is a furniture design company that specializes in customization services, space planning services, and installation services.

    Founded 2009New York, United States$34Mlast round May 2015
Total fundinghow the list is ranked
15 November 2026updated nightly
Rounds we tracksource: Millionrounds

Companies whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

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