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Consumer Goods startups founded in 2018

51 consumer Goods startups founded in 2018 have raised money in rounds we track. These are the 50 that have raised the most, $672M between them, with the United States the most common home.

$672Mraised by these 50
51on our record in all
United Statesmost common home
Upexiraised the most
  1. 1UpexiUpexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.

    Upexi is a multi-faceted brand owner that focuses on direct-to-consumer and Amazon brands.

    Founded 2018Tampa, United States$173Mlast round Jun 2026
  2. 2Modern MilkmanModern Milkman is a UK-based grocery delivery company that started from a small milk round in Lancashire and has grown into a nationwide service.

    Modern Milkman is a UK-based grocery delivery company that started from a small milk round in Lancashire and has grown into a nationwide service.

    Founded 2018Colne, United Kingdom$71Mlast round Jan 2026
  3. 3Hello BelloHello Bello is an online store that offers goods for children.

    Hello Bello is an online store that offers goods for children.

    Founded 2018Pacific Palisades, United States$65Mlast round Apr 2022
  4. 4Drink LMNTDrink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.

    Drink LMNT is a company focused on health through hydration, offering a zero-sugar electrolyte drink mix designed to meet various electrolyte needs.

    Founded 2018Bozeman, United States$52Mlast round Mar 2024
  5. 5VerishopVerishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.

    Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.

    Founded 2018Santa Monica, United States$40Mlast round Jul 2022
  6. 6SmolSmol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people's homes.

    Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people's homes.

    Founded 2018-$34Mlast round May 2021
  7. 7Slate MilkSlate is a brand of lactose-free, all-natural, chocolate milks and lattes with decreased sugar and protein content.

    Slate is a brand of lactose-free, all-natural, chocolate milks and lattes with decreased sugar and protein content.

    Founded 2018Boston, United States$23Mlast round Aug 2026
  8. 8KinderfarmsKinderfarms is a producer of natural wellness products.

    Kinderfarms is a producer of natural wellness products.

    Founded 2018Redondo Beach, United States$20Mlast round Sept 2023
  9. 9ThrasioThrasio is a prominent American multinational consumer products and e-commerce company, recognized as the largest aggregator of Amazon third-party private-label

    Thrasio is a prominent American multinational consumer products and e-commerce company, recognized as the largest aggregator of Amazon third-party private-label

    Founded 2018Boston, United States$20Mlast round Dec 2022
  10. 10Cabinet HealthCabinet Health is a sustainable medicine company dedicated to eliminating single-use plastic from over-the-counter medications.

    Cabinet Health is a sustainable medicine company dedicated to eliminating single-use plastic from over-the-counter medications.

    Founded 2018New York, United States$17Mlast round Dec 2022
  11. 11Bravo SierraBRAVO SIERRA is a personal care company based in New York City, founded in 2019.

    BRAVO SIERRA is a personal care company based in New York City, founded in 2019.

    Founded 2018New York, United States$17Mlast round Aug 2022
  12. 12Bebebus TechnologyBebebus Technology is a technology and innovation-driven brand company that offers mother and baby trendy products.

    Bebebus Technology is a technology and innovation-driven brand company that offers mother and baby trendy products.

    Founded 2018China$15Mlast round Oct 2020
  13. 13South 40 SnacksSouth 40 Snacks is a producer and marketer of giant-sized sunflower seeds.

    South 40 Snacks is a producer and marketer of giant-sized sunflower seeds.

    Founded 2018Seattle, United States$11Mlast round Sept 2026
  14. 14HeyBroHeyBro offer and provides effective health products for men.

    HeyBro offer and provides effective health products for men.

    Founded 2018Beijing$10Mlast round Oct 2021
  15. 15BecoBeco support and drive a positive change in the world with sustainable & eco-friendly alternatives to single-use plastics and packaging.

    Beco support and drive a positive change in the world with sustainable & eco-friendly alternatives to single-use plastics and packaging.

    Founded 2018-$9.9Mlast round Aug 2024
  16. 16WillowWillow is stylish, affordable incontinence underwear that offers comfort, confidence, and leak-free protection, delivered discreetly to your door at a fraction

    Willow is stylish, affordable incontinence underwear that offers comfort, confidence, and leak-free protection, delivered discreetly to your door at a fraction

    Founded 2018Redwood City, United States$8.2Mlast round Jun 2026
  17. 17ClareClare is a modern, direct-to-consumer paint company that specializes in designer-curated, zero-VOC interior paint and supplies.

    Clare is a modern, direct-to-consumer paint company that specializes in designer-curated, zero-VOC interior paint and supplies.

    Founded 2018New York, United States$8.0Mlast round Feb 2022
  18. 18Denzel'sDenzel's is the healthy dog snack start-up brand.

    Denzel's is the healthy dog snack start-up brand.

    Founded 2018United Kingdom$7.1Mlast round Jun 2026
  19. 19Awe InspiredAwe Inspired is a fine jewelry brand that emphasizes storytelling and female empowerment.

    Awe Inspired is a fine jewelry brand that emphasizes storytelling and female empowerment.

    Founded 2018Los Angeles, United States$6.0Mlast round Aug 2022
  20. 20Harmony Baby NutritionHarmony Baby Nutrition is a biotech and food science company founded in 2018 and based in Massachusetts.

    Harmony Baby Nutrition is a biotech and food science company founded in 2018 and based in Massachusetts.

    Founded 2018Boston, United States$5.8Mlast round Dec 2025
  21. 21PetFriendlyPetFriendly is a pet wellness company based in Omaha, Nebraska, founded in 2018.

    PetFriendly is a pet wellness company based in Omaha, Nebraska, founded in 2018.

    Founded 2018Omaha, United States$5.5Mlast round Apr 2023
  22. 22GeologieGeologie is a consumer goods company that specializes in providing customized skincare for men.

    Geologie is a consumer goods company that specializes in providing customized skincare for men.

    Founded 2018New York, United States$5.0Mlast round Feb 2022
  23. 23HeroWearHeroWear is a workforce wearable company that is developing a suite of assistive clothing solutions that reduce fatigue and physical strain.

    HeroWear is a workforce wearable company that is developing a suite of assistive clothing solutions that reduce fatigue and physical strain.

    Founded 2018Nashville, United States$5.0Mlast round Apr 2025
  24. 24High BeautyHigh Beauty is a skincare brand that offers clean beauty skincare products made from hemp seed oil.

    High Beauty is a skincare brand that offers clean beauty skincare products made from hemp seed oil.

    Founded 2018Santa Rosa, United States$4.2Mlast round Aug 2021
  25. 25By Humankindby Humankind is a personal care brand based in New York, founded in 2017 by Brian Bushell and Joshua Goodman.

    by Humankind is a personal care brand based in New York, founded in 2017 by Brian Bushell and Joshua Goodman.

    Founded 2018New York, United States$4.0Mlast round Dec 2018
  26. 26Norton HurleyDon't let incontinence hold you back from the activities you love.

    Don't let incontinence hold you back from the activities you love.

    Founded 2018Johnson City, United States$3.4Mlast round Jul 2021
  27. 27AmorSuiAmorSui is a personal protective equipment (PPE) brand founded in 2018, dedicated to creating sustainable and inclusive protective apparel.

    AmorSui is a personal protective equipment (PPE) brand founded in 2018, dedicated to creating sustainable and inclusive protective apparel.

    Founded 2018Philadelphia, United States$2.8Mlast round Sept 2026
  28. 28HestHEST Outdoors, based in Seattle, is an outdoor sleeping gear company founded in 2019 by Aaron Ambuske.

    HEST Outdoors, based in Seattle, is an outdoor sleeping gear company founded in 2019 by Aaron Ambuske.

    Founded 2018Seattle, United States$2.8Mlast round Oct 2025
  29. 29CoterieCoterie is a New York-based brand specializing in party goods that simplify the hosting experience.

    Coterie is a New York-based brand specializing in party goods that simplify the hosting experience.

    Founded 2018New York, United States$2.8Mlast round Mar 2023
  30. 30Elgan Pharma Ltd.Elgan Pharma is a neonatology-focused company that develops a technology targeted at prevention of visual impairment in preterm infants.

    Elgan Pharma is a neonatology-focused company that develops a technology targeted at prevention of visual impairment in preterm infants.

    Founded 2018Nazareth$2.5Mlast round Jul 2023
  31. 31Our PlaceOur Place is a Direct-to-consumer kitchenware company.

    Our Place is a Direct-to-consumer kitchenware company.

    Founded 2018Los Angeles, United States$2.4Mlast round Jun 2022
  32. 32BloomiBloomi is a wellness brand focused on intimacy essentials, led by Rebecca Alvarez Story, a respected Latina sexologist.

    Bloomi is a wellness brand focused on intimacy essentials, led by Rebecca Alvarez Story, a respected Latina sexologist.

    Founded 2018Livermore, United States$2.0Mlast round Mar 2022
  33. 33WholymeWholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre.

    Wholyme is a London-based private wellness company founded in 2018 by Celine Ivari and Quitterie de Rivoyre.

    Founded 2018London, United Kingdom$1.8Mlast round Oct 2024
  34. 34PRoducePRoduce is a digital platform and delivery service based in Puerto Rico that connects local farmers, producers, and consumers.

    PRoduce is a digital platform and delivery service based in Puerto Rico that connects local farmers, producers, and consumers.

    Founded 2018San Juan, Puerto Rico$1.8Mlast round Aug 2021
  35. 35Square BabySquare Baby is a baby food brand that offers daily nutrition meal plans customized for kid's specific dietary needs.

    Square Baby is a baby food brand that offers daily nutrition meal plans customized for kid's specific dietary needs.

    Founded 2018Orinda, United States$1.8Mlast round Aug 2022
  36. 36OceanSaverOceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant.

    OceanSaver is a UK-based eco-friendly cleaning brand founded in 2018 by John Buitekant.

    Founded 2018London, United Kingdom$1.5Mlast round Sept 2024
  37. 37AirRobeAirRobe is an innovative Australian technology startup focused on reshaping the fashion industry through a circular economy model.

    AirRobe is an innovative Australian technology startup focused on reshaping the fashion industry through a circular economy model.

    Founded 2018San Francisco, Australia$1.3Mlast round Jan 2024
  38. 38Living FoodLiving Food develops packaged food and beverage brands with the goal of providing fresh, clean, and credible food.

    Living Food develops packaged food and beverage brands with the goal of providing fresh, clean, and credible food.

    Founded 2018Bangalore$1.3Mlast round May 2023
  39. 39Compare EthicsThe sustainable platform that makes it easy for conscious consumers to find verified sustainable products.

    The sustainable platform that makes it easy for conscious consumers to find verified sustainable products.

    Founded 2018London, United Kingdom$1.1Mlast round Dec 2024
  40. 40RiKarbonRiKarbon is a green-tech company that develops renewable products using captured carbon emissions by minimizing waste through innovation.

    RiKarbon is a green-tech company that develops renewable products using captured carbon emissions by minimizing waste through innovation.

    Founded 2018Newark, United States$1.1Mlast round Aug 2024
  41. 41Illuminate LabsIlluminate Labs publishes third-party test results of every batch of product on product pages proving the label accuracy, potency and purity of our supplements.

    Illuminate Labs publishes third-party test results of every batch of product on product pages proving the label accuracy, potency and purity of our supplements.

    Founded 2018Northampton, Sweden$1.1Mlast round Apr 2005
  42. 42GrowinCo.Most CPG companies pay ~20% more than they should on contract manufacturing.

    Most CPG companies pay ~20% more than they should on contract manufacturing.

    Founded 2018Chicago, Brazil$1.0Mlast round Nov 2023
  43. 43ElalyElaly is the operator of airRoom, a subscription-based furniture sharing platform.

    Elaly is the operator of airRoom, a subscription-based furniture sharing platform.

    Founded 2018Japan$924Klast round Jul 2019
  44. 44Halo AppliancesHalo Appliances pinpoints the problems that customers have with current home appliances and develops fresh, secure alternatives.

    Halo Appliances pinpoints the problems that customers have with current home appliances and develops fresh, secure alternatives.

    Founded 2018Royal Leamington Spa, United Kingdom$642Klast round Jan 2023
  45. 45GroGroGroGro offers fresh, delicious and nutritious food for kids

    GroGro offers fresh, delicious and nutritious food for kids

    Founded 2018Oslo, Norway$540Klast round Oct 2021
  46. 46BitStashBitStash is a Peer to Peer Marketplace that will enable individuals worldwide the opportunity to purchase daily products, electronics, household goods, furnitur

    BitStash is a Peer to Peer Marketplace that will enable individuals worldwide the opportunity to purchase daily products, electronics, household goods, furnitur

    Founded 2018Provins, United States$500Klast round Jun 2014
  47. 47OurPetsLifeOurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats.

    OurPetsLife is a Manchester-based pet care company founded in 2018, specializing in innovative and health-oriented products for dogs and cats.

    Founded 2018London, United Kingdom$388Klast round Mar 2025
  48. 48The Natural NippleThe Natural Nipple®, Corp.

    The Natural Nipple®, Corp.

    Founded 2018Tampa, United States$256Klast round May 2021
  49. 49Chasin’ Dreams FarmChasin' Dreams Farm is a snack company that specializes in producing crunchy ancient grain puffs.

    Chasin' Dreams Farm is a snack company that specializes in producing crunchy ancient grain puffs.

    Founded 2018San Diego, United States$250Klast round Sept 2023
  50. 50AlteredAltered is a disruptive, well-funded startup that uses artificial intelligence to democratize digital audio.

    Altered is a disruptive, well-funded startup that uses artificial intelligence to democratize digital audio.

    Founded 2018Stockholm$82Klast round Jan 2019
Total fundinghow the list is ranked
15 November 2026updated nightly
Rounds we tracksource: Millionrounds

Companies founded in 2018 whose funding rounds we classed in this sector, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

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