
United Kingdom · Consumer goods startup
Wilton London, also known as Wilton Botanical Ltd, is an eco-conscious home care brand based in London, UK.
Funding reportedLast round: Equity crowdfunding
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Wilton London, also known as Wilton Botanical Ltd, is an eco-conscious home care brand based in London, UK.
Founded in 2018 by Sam Whigham and Mike Perry, the company aims to make household chores more enjoyable with its range of cleaning products that feature delightful botanical scents. As a Certified B Corporation since July 2020, Wilton London meets high standards for social and environmental performance and is recognized as carbon neutral, a first in the UK cleaning market. The company specializes in manufacturing and retailing plant-based, non-toxic cleaning solutions. Its product lineup includes laundry care items, multi-surface cleaners, and eco-friendly accessories, all crafted from 100% plant-derived ingredients and essential oils. Wilton London emphasizes sustainable practices, using recycled packaging and supporting local manufacturing. The brand is available in major UK retailers like Sainsbury's and Ocado, as well as through various online platforms, catering to eco-conscious consumers who value quality and sustainability in their home care products.
Funding, as reported
What they build
Known for
bulk refillsconsumersdistributionlaundry capsulesmanufacturingbiodegradable stain removereco laundry starter kitsscented fabric softenersrecyclable packaginginformation technology & servicesvegan certified productssoap and cleaning compound manufacturingnatural essential oil scentsb2cbiodegradable laundry productsplant derived ingredients
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