United Kingdom · consumer goods
United Kingdom · consumer goodsWilton London
Wilton London is an eco-cleaning brand that makes laundry care and cleaning products with non-toxic, plant-derived ingredients.
PrivateFor profit
Against its peers
Set against 22 consumer goods companies in United Kingdom. The ring marks the typical peer.
Across all 5.9M companies: larger than 0% of those with a size listed; older than 5% of those with a founding year; website ranked #9,681,785 in the world, about 331 visits a month.
About Wilton London
Cleaning ProductsConsumer GoodsLaundry and Dry-cleaning
Funding, as listed
What the source datasets report. We have not watched these rounds ourselves.
$632K
raised in total, currency not stated across 2 rounds
Last raised Jul 2021, 5 years ago
- Rounds
- 2
- Latest round
- Equity crowdfunding
- Investors
- 2
Key facts
Who started it and how it trades.
- Founded by
- Michael Perry, Sam Whigham
Funding filed with regulators
Wilton London filed 3 raises, $1.0M in all. Filings say how much was sold and to how many investors; they never name the investors.
- Mar 2023$302KUK share allotment
- Nov 2021$211KUK share allotment
- Oct 2021$495KUK share allotment
Every detail we hold
Everything the source datasets list about Wilton London, field by field. Contact details are held but never shown.
The company7 fields
- Name
- Wilton London
- Type
- For profit
- Status
- Private
- Founded
- 2015
- Founders
- Michael Perry, Sam Whigham
- Industry
- consumer goods
- Categories
- Cleaning Products, Consumer Goods, Laundry and Dry-cleaning
Where3 fields
- City
- London
- Country
- United Kingdom
- Markets
- Europe, Middle East, and Africa (EMEA)
Size and reach3 fields
- Staff band
- 1-10
- Web traffic rank
- #9,681,785
- Monthly web visits
- 331
Show 8 more fieldsShow fewer fields
Funding, as listed6 fields
- Total
- 632,198 (currency not stated)
- Rounds
- 2
- Latest round
- Equity crowdfunding
- Latest round date
- Jul 2021
- Investors
- 2
- Listing status
- private
About this record2 fields
- Sources
- Crunchbase
- Last imported
- Sept 2026
Growth, as the source summarises it
Wilton London may be growing as indicated by the company's recent hiring of a new marketing lead following a 'record growth year.' This executive addition suggests an expansion of the team to support increased marketing efforts. Furthermore, the company has been described as 'the fastest-growing laundry brand in UK grocery,' which implies a significant increase in market share and consumer adoption within its industry. These statements collectively point to a positive trajectory in terms of revenue and brand presence.
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