Sure Petcare

Sure Petcare, based in Cambridge, UK, is a global leader in smart pet technology products.

Founded in 2007 by Dr. Nick Hill, the company aims to enhance the lives of pets and their owners through innovative solutions. Originally known as SureFlap, it gained recognition for its microchip-operated cat flap, which allows pets to enter while keeping intruder animals out. In 2017, the company rebranded to reflect its broader range of connected pet products. Sure Petcare offers a variety of products, including microchip-operated pet doors, smart feeders, and connected devices that monitor pet health and behavior. Their solutions cater to pet owners, particularly those with multiple pets, and veterinary professionals. The company exports its products to over 35 countries, emphasizing safety, health monitoring, and convenience for pet care. As part of the Merck Animal Health ecosystem, Sure Petcare continues to innovate and support pet owners in providing the best care for their companions.