Wild Nutrition

Wild Nutrition is a UK-based health supplement company founded in 2012 by nutritionist Henrietta Norton and her husband Charlie Norton.

The company is B Corp-certified and specializes in Food-Grown® supplements that promote superior absorption and holistic wellness, particularly for women’s health throughout various life stages, including fertility, pregnancy, and menopause. The product line features around 90 bio-available dietary supplements, including Magnesium, Iron, Vitamin D, and specialized formulations for different health needs. Wild Nutrition emphasizes ethical sourcing and uses zero-plastic packaging. The company also provides free 15-minute nutritional consultations with qualified practitioners and offers subscription-based online purchasing with monthly savings. Headquartered in Lewes, East Sussex, Wild Nutrition serves customers in over 50 countries and has a strong retail presence in the UK, including stores like Planet Organic and Whole Foods. The company has raised approximately $9.8 million from investors and projects revenues of £42 million for the 2026/27 fiscal year.