velvetcase.com

Velvetcase.com is an online marketplace based in Mumbai, specializing in curated, custom, and designer fine jewelry.

Founded in April 2012 by Kapil Hetamsaria and Runit Shah, the company transitioned to a marketplace model in 2014-2015, allowing over 180 jewelry retailers and designers to sell their creations while maintaining their brand identities. Velvetcase operates under the philosophy of "Design First," focusing on mass customization to provide a personalized shopping experience. The platform features a diverse range of services, including a global designer marketplace, tailor-made jewelry options, and customer-submitted design conversions. Customers can personalize their jewelry by selecting materials and designs, and the company offers a lifetime exchange policy along with a zero inventory model. Velvetcase.com showcases a wide array of fine jewelry, including necklaces, earrings, rings, and bracelets, crafted from various materials like gold, platinum, silver, and diamonds. The company serves jewelry enthusiasts across multiple countries, connecting them with both international designers and local artisans.