Amama Jewels

Amama Jewels is a designer and manufacturer of premium, handcrafted fashion jewelry based in New Delhi.

Founded by Nikita Gupta in 2017, the brand specializes in lightweight, aesthetic jewelry that combines traditional Indian designs with modern styles. Amama Jewels offers a wide range of products, including earrings, necklaces, bracelets, rings, and specialty collections like hand-embroidered and Afgani jewelry. The brand also introduced 22kt gold-plated brass jewelry in 2022, expanding its offerings. Targeting women who appreciate fast-fashion jewelry, Amama Jewels caters to various occasions, from daily wear to festive and bridal events. The brand has gained popularity among celebrities and influencers, making it a go-to choice for statement pieces. Operating primarily as an online retailer, Amama Jewels emphasizes sustainability and fair practices, aiming to create jewelry that serves as meaningful gifts for generations. The company has secured significant funding to enhance its digital and logistics capabilities, positioning itself competitively in the Indian fashion jewelry market.