Unmetric

Unmetric is a social media benchmarking and competitive intelligence platform that provides brands and agencies with data-driven insights to enhance their social media strategies.

Founded in February 2011 and headquartered in New York, NY, Unmetric offers an enterprise SaaS platform that tracks social campaigns across major networks, helping brands assess their social media performance against industry trends and competitors. The platform features a range of services, including social benchmarking, competitive intelligence, content and campaign analysis, and automated reporting. It monitors public data from platforms like Twitter, Facebook, Instagram, and YouTube, analyzing content from over 100,000 qualified brands across more than 30 sectors. Unmetric serves hundreds of global brands and digital agencies, primarily in the B2B SaaS space, and continues to support digital marketers in optimizing their social media content through its integration with Falcon.io, now part of Cision.