Company Directory / Information Technology & Services

Unmetric logo

PrivateFor profitInformation Technology & ServicesNew York, United States

Unmetric

The only Social Media Intelligence Platform Focused on Brands.

Founded
2011
15 years ago
Staff
51-100
26 on LinkedIn
Followers
6k
on LinkedIn
Funding
$8.7M
as listed, USD

Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan, and optimize branded social content, and analysts to report on learnings to create more engaging content. Hundreds of global brands and digital agencies including General Motors, Prudential, HomeAway, the Chicago Bulls, GroupM, and Ogilvy use Unmetric’s AI-powered insights from the owned channels of over 100,000… Read all

Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan, and optimize branded social content, and analysts to report on learnings to create more engaging content. Hundreds of global brands and digital agencies including General Motors, Prudential, HomeAway, the Chicago Bulls, GroupM, and Ogilvy use Unmetric’s AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on Twitter, Facebook, YouTube, and Instagram. Founded in 2011, Unmetric is headquartered in New York City with offices in Chennai, India and the U.S.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

51-100 people: larger than 75% of companies with a size listed. 26 people list it on LinkedIn.

Age

201119002026

15 years old.

Reach

Website ranked #1,310,222 in the world for traffic, about 20k visits a month. 5,945 followers on LinkedIn.

What it does

AdvertisingAnalyticsSocial MediaSocial Media ManagementSocial Media AnalyticsCompetitive Social Media IntelligenceSocial Media BenchmarkingContent AnalysisCampaign AnalysisSocial Media Data & Analytics

Funding, as listed

$8.7M raised in total

  • Rounds2
  • LatestSeries b, Sept 2013
  • Latest amountUSD 5,500,000
  • Investors2, 2 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersJoe Varghese, Kumar Krishnasami, Lakshmanan (Lux) Narayan
Apps1

Every detail we hold

Everything the source datasets list about Unmetric, field by field. Contact details are held but never shown.

The company

Name
Unmetric
Type
For profit
Status
Private
Founded
2011
Founders
Joe Varghese, Kumar Krishnasami, Lakshmanan (Lux) Narayan
Industry
Information Technology & Services
Categories
Advertising, Analytics, Social Media, Social Media Management
Specialities
Social Media Analytics, Competitive Social Media Intelligence, Social Media Benchmarking, Content Analysis, Campaign Analysis, Social Media Data & Analytics

Where

City
New York
Region
New York
Country
United States
Markets
Greater New York Area, East Coast, Northeastern US

Size and reach

Staff band
51-100
People on LinkedIn
26
LinkedIn followers
5,945
Web traffic rank
#1,310,222
Monthly web visits
20,408
Apps
1

Funding, as listed

Total
$8,700,000 USD
Rounds
2
Latest round
Series b
Latest round date
Sept 2013
Latest amount
5,500,000 USD
Investors
2
Lead investors
2
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Companies like it

Information Technology & Services in United States.

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From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 1,637,054 companies in United States and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.