tRetail Labs

tRetail Labs is a research, intelligence, and technology firm based in Melbourne, Australia, founded in 2021.

The company focuses on the TravelTech, Airport Retail, Travel F&B, and Luxury Retail sectors. It aims to enhance decision-making for airport commercial teams, duty-free operators, and travel retail businesses by promoting an AI-driven approach. tRetail Labs combines expertise in behavioral science with advanced analytics to understand traveler behavior and improve customer engagement. The company's flagship product, nrture, is an enterprise SaaS platform that integrates generative AI with data sources to provide insights into visitor experiences, market trends, and traveler behavior. tRetail Labs also offers a range of services, including data intelligence and analytics, behavioral science consulting, strategic advisory, and market research, tailored to the needs of the travel and tourism industry. The firm collaborates with key industry partners and targets enterprise-level clients looking to leverage data intelligence for growth and transformation.