
Australia · Retail startup
Who Gives A Crap (WGAC) is a Melbourne-based social enterprise founded in 2012, dedicated to providing eco-friendly hygiene products while promoting global sanitation.
Funding reportedLast round: Series A
Who Gives A Crap (WGAC) is a Melbourne-based social enterprise founded in 2012, dedicated to providing eco-friendly hygiene products while promoting global sanitation.
The company operates under Good Goods Pty. Ltd. and is a certified B CorpTM, recognized for its strong social and environmental impact. WGAC's mission is to ensure everyone has access to clean water and sanitation, having donated over $20 million AUD to related projects that have benefited approximately 575,000 people. WGAC specializes in sustainable hygiene products, including toilet paper made from 100% recycled paper and bamboo, paper towels, and tissues. All products are designed to be plastic-free and environmentally friendly, with carbon-neutral shipping options. The company sells directly to consumers through its e-commerce platform and is expanding its reach into supermarkets via its sister brand, Good Time. With operations in nearly 40 countries, WGAC targets eco-conscious individuals and businesses, emphasizing the importance of sustainability and social responsibility in their offerings.
Funding, as reported
What they build
Known for
planet-friendlyphilanthropyaccessibilitycharitycustomer satisfactionsocial media engagementconsumerslimited editionmoney back guaranteesocial responsibilitycustomer engagementimpact philanthropy for water accessreduction of deforestationsanitation crisis solutionsdistributionmanufacturing
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