Trendii

Trendii is an Australian B2B ad-tech startup based in Melbourne, Victoria.

Founded in February 2019, the company offers a contextual discovery and commerce media platform that transforms image and video content into shoppable experiences. Trendii's mission is to enable consumers to shop at the "point of inspiration" by matching relevant products to the lifestyle content they are viewing. The company utilizes its proprietary Trendii AI and computer vision technology to analyze images and videos, automatically tagging products and connecting them to an indexed database of partner items. Trendii provides instant shopping integration through AI-driven contextual ads, allowing users to purchase products directly alongside the content they are engaging with. This approach not only enhances product discovery but also generates new revenue streams for content publishers and brands, particularly in the fashion and homeware sectors. Trendii is recognized for its privacy-focused marketing solutions, which do not rely on cookies or personal data for targeting.