TRAY

TRAY is a restaurant technology company based in Miami and Scottsdale, specializing in cloud-native, enterprise-class point-of-sale (POS) systems for the hospitality industry.

Founded in 2013 by CEO Peter Kellis, TRAY serves high-volume restaurant brands across the US, Canada, and the Middle East. The company offers a range of services, including cloud-based POS systems, handheld units, kitchen display systems, self-service kiosks, and online ordering platforms, all enhanced by AI-powered analytics. TRAY's technology is designed to be cloud-first and Android-enabled, allowing it to work with new hardware or upgrade legacy Windows machines. Its target customers include enterprise restaurant chains, multi-unit restaurants, entertainment centers, hotels, and non-profit organizations. The company has raised between $2 million and $11.75 million from various investors and employs around 58 people. In 2026, TRAY introduced an AI Intelligence Suite to help restaurants analyze data and optimize their operations.