The Insights Family

The Insights Family is a global leader in market intelligence focused on kids, teens, parents, and families.

Founded in 2017 in Manchester, UK, the company provides real-time data on attitudes, behaviors, and consumption patterns across 22 countries. They operate a subscription-based platform that surveys around 750,000 family members annually, delivering insights across 28 verticals. Their services include a customizable data portal and analytics platform, offering deep insights into children's content preferences and consumer behavior among parents. The company conducts over 2 million annual surveys, ensuring ethical data collection and providing valuable market reports, campaign analyses, and customer profiling. The Insights Family serves over 100 clients, including major brands like LEGO, Warner Bros., and Nike, helping them make informed business decisions in the family market.