Tacit

Tacit® is a biometric research and emotional AI company based in London, founded in 2013 as a product of ID Guardian.

The company focuses on helping organizations understand emotions and behavior through its advanced research platform, which supports biometric research, affective computing, and behavioral experiments. Tacit's software offers two modes: Tacit Lite, which includes features like facial coding, voice tone analysis, natural language processing, eye tracking, and body movement; and Tacit Pro, which adds physiological signals such as EEG, ECG, GSR, respiration, temperature, and oxygen saturation. The company also provides an API-based solution for integrating its platform into other systems, allowing for customized user experiences. Additionally, Tacit is developing a beta version called "Tacit 3.0," which combines generative AI with emotional analytics to enhance campaigns, products, and user interfaces. Tacit's platform is utilized by Fortune 100 companies and major consumer brands, offering valuable insights into customer thoughts and behaviors.