The Good Glamm Group

The Good Glamm Group is a Mumbai-based content-to-commerce company that operates India's largest direct-to-consumer beauty and personal care portfolio.

Originally known as MyGlamm, the company rebranded in late 2021 to reflect its growth into a multi-brand digital FMCG conglomerate. It achieved unicorn status in November 2021, raising $150 million in funding and reaching a valuation of $1.2 billion. The group serves over 10 million customers and processes 1.5 million orders monthly through its website and app. It has three main divisions: Good Brands Co., which focuses on DTC beauty and personal care; Good Media Co., which manages digital media brands; and Good Creator Co., which engages influencers to drive content and commerce. The Good Glamm Group offers a diverse range of products, including color cosmetics, haircare, and organic personal care, with key brands like MyGlamm, The Moms Co., and Sirona. The company aims for profitability by 2023 and plans to expand into international markets and the men’s grooming category.