82 E

82°E is a modern Indian self-care brand founded in 2021 by Bollywood actor Deepika Padukone and Jigar Shah, based in Mumbai, Maharashtra.

The brand aims to make self-care a simple and enjoyable part of daily life. Inspired by the Indian Standard Time meridian, 82°E combines traditional Indian ingredients with modern scientific formulations to create high-performance, vegan, and cruelty-free products. The company launched its first skincare products in November 2022, following a "Cleanse–Hydrate–Protect" philosophy. In February 2024, it expanded into men’s personal care with the 82°E Man range. Operating as a direct-to-consumer brand, 82°E offers a variety of skincare and body care products, all formulated with natural ingredients and clinically tested for various skin types. The brand serves consumers in over 30 countries and has the capability to ship to more than 200 countries globally.