Moxie Beauty

Moxie Beauty is a direct-to-consumer haircare brand based in Gurugram, Haryana, founded in November 2023 by Nikita Khanna and Anmol Ahlawat.

The company focuses on creating high-performing, clean, organic, and vegan haircare products specifically designed for Indian hair textures and climate conditions. Moxie Beauty aims to provide salon-quality results at home, addressing common hair concerns such as dryness and frizz. The brand offers a diverse portfolio of 19 products, including shampoos, conditioners, styling gels, and hair oils. Moxie Beauty targets Indian consumers, particularly those with dry, frizzy, or colored hair, and those seeking effective solutions for various hair types. The company operates primarily online through its website and e-commerce platforms, while also exploring offline distribution through partnerships with salons and retailers. Moxie Beauty has experienced rapid growth, achieving a brand value of over ₹100 Crore within two years and securing significant funding to support its expansion.