Terragon Group

Terragon Group is a leading data and marketing technology company in Africa, focused on creating a data-powered marketing cloud ecosystem.

The company helps brands effectively reach and engage African consumers through meaningful mobile experiences. Founded as a mobile value-added services company, Terragon has evolved into a comprehensive marketing platform provider, specializing in mobile marketing solutions for both small and medium-sized businesses (SMBs) and large enterprises. Terragon offers an end-to-end marketing platform called Terragon Prime, which facilitates data aggregation, enrichment, and activation across multiple channels. The platform supports customer acquisition and retention through multi-channel marketing solutions and provides access to extensive consumer profiles via partnerships with telecommunications companies. With operations in six African countries and offices in London and Bangalore, Terragon is recognized for its rapid growth and innovation in the data-driven marketing sector.