Omni

OmniRetail, based in Lagos, is a tech-driven B2B e-commerce and embedded finance platform that modernizes the FMCG supply chain across West Africa.

Founded in 2019 by Deepankar Rustagi, the company has rapidly grown, earning recognition as Africa’s fastest-growing company by the Financial Times in 2024. OmniRetail operates an asset-light model that connects manufacturers, distributors, and informal retailers through its digital products: OmniBiz, Mplify, and OmniPay. The company aims to build the largest profitable network of retailers in Africa by simplifying the distribution and retailing of essential goods. It serves a diverse ecosystem, including over 150,000 informal retailers, more than 5,800 distributors, and 145–200 manufacturers across Nigeria, Ghana, and Côte d’Ivoire. OmniRetail has achieved profitability, processing ₦1.3 trillion in transactions in 2024 and disbursing ₦19 billion monthly in BNPL credit.