showtag.tv

Showtag.tv is a B2B interactive video and TV commerce platform based in Oslo, Norway.

Founded between 2016 and 2018, the company focuses on helping broadcasters, advertisers, publishers, and content creators enhance video content with interactive features. Its software solution allows for the addition of interactive layers to video streams, enabling viewers to engage directly with the content without interrupting playback. The platform offers a range of capabilities, including shoppable video, content cross-promotion, and direct response advertising. It supports QR-code-based interactions, live engagement layers, and audience activation, allowing viewers to pause content and access additional information, such as actor profiles and featured products. Showtag.tv aims to increase revenue, boost viewership, and improve engagement for media stakeholders through measurable interactive experiences.