Pure Pet Food

Pure Pet Food is a UK-based pet food manufacturer founded in 2012 by Mathew Cockroft and Daniel Valdur Eha.

The company specializes in personalized, human-grade, air-dried, and dehydrated dog food, delivered directly to customers. Headquartered in Cleckheaton, West Yorkshire, Pure Pet Food operates a subscription model that creates tailored meal plans based on a dog's breed, health conditions, and dietary needs. The company offers a range of dehydrated dog meals made from high-quality, grain-free ingredients, including proteins like chicken, duck, and salmon, along with fruits and vegetables. Pure Pet Food has delivered over 42 million meals since its inception and serves over 40,000 customers across the UK and beyond, shipping to more than 50 countries. The company is committed to providing a healthier alternative to traditional kibble, focusing on low-processed, natural ingredients.