KatKin

KatKin is a London-based pet health company that specializes in fresh, personalized cat food.

Founded in 2019 by siblings Brett and Nikki O'Farrell, KatKin is recognized as Europe's first fresh-cooked cat food brand. The company focuses on providing high-meat, veterinary-formulated meals that prioritize feline health. With a manufacturing kitchen in Haverhill, Suffolk, KatKin serves over 200,000 cats across the UK and captures approximately 2% of the UK cat food market. KatKin offers a personalized subscription service that includes customized meal planning based on each cat's unique needs. Customers receive fresh, pre-portioned meals delivered directly to their doorsteps. The meals are made from 100% human-grade meat, gently steam-cooked, and frozen to maintain freshness. KatKin also provides online health insights and nutritional guidance for cat owners. With plans for international expansion and a recent retail partnership with Ocado, KatKin continues to grow its presence in the premium pet food market.