Australia · Gambling & casinos startup
Australia · PlayUp
PlayUp is an entertainment and technology group based in Zetland, Sydney, Australia, specializing in online betting, sports wagering, and fantasy sports.
Funding reportedLast round: Undisclosed round
About PlayUp
PlayUp is an entertainment and technology group based in Zetland, Sydney, Australia, specializing in online betting, sports wagering, and fantasy sports.
Founded in 2006, the privately held company develops its own betting and Daily Fantasy Sports (DFS) technologies to enhance user experiences. PlayUp operates globally, holding betting licenses in multiple jurisdictions, including Australia, New Zealand, India, and the United States. The company offers a wide range of online betting solutions, including sports betting, horse and greyhound racing, DFS, esports betting, and iGaming. PlayUp's platform is designed for security and user-friendliness, allowing fans to engage with live sports and content through mobile utilities. It also supports third-party content creators in monetizing sports-related content in real time. PlayUp targets dedicated sports fans, casual and professional bettors, and thrill-seekers, providing legal and regulated products tailored to diverse markets.
What company datasets say PlayUp raised
Funding, as reported
On a portfolio page
Investors who name them
Each firm lists PlayUp on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.
The company, in detail
What they build
Known for
live betting featuresself-exclusionparimutuel wageringbetting on racesbetting in kentuckypari-mutuel wageringsports betting technologybetting in coloradobetting in californiasports betting marketsinformation technology & serviceswageringbetting regulationsbetting in new jerseyhorse race bettingbetting in oregon
Built with from their website
Amazon SESGoogle Tag ManagerContact Form 7parallax.jsCanvaWordPress.orgAtlassianFont AwesomeElementorCloudFlare
+8 more
Viewport MetaGoogle PlayWP EngineFacebook SDKOpenAIApple Business ManagerBrazeCloudFlare CDN
- Sector
- Gambling & casinos
- Industry code
- NAICS 713290
- Region
- New South Wales
- Part of
- NextBet
- Revenue
- 12M a year, as listed
- Full record
- Every detail in the company directory
Gambling & casinos in Australia
Startups like it
Is this your company?
Add your raise, your deck and your story, and put PlayUp in front of investors. Or tell us what we have wrong.