Picklebet

Picklebet is an Australian betting and entertainment company that focuses on racing, sports, and esports.

It operates an online sportsbook and media brand, catering to a next-generation wagering audience. The company emphasizes internet culture and short-form content to create an engaging betting experience. Picklebet offers a variety of betting options, including online sports betting, esports betting, and racing betting. Its product lineup features singles, parlays, same-game and same-race parlays, outrights, and various betting markets. The company also has a division called Pickle Studios, which produces original and culturally relevant content related to sports and esports. Additional features include live streaming, live chat support, and a free-to-enter prediction contest called “Pick’Ems” with cash prizes. The brand primarily targets younger, digitally savvy sports fans and bettors, particularly those interested in esports and trending sports.