Nat Habit

Nat Habit is a direct-to-consumer beauty and personal care brand based in Gurugram, Haryana, India.

Founded in 2018 by Gaurav Agarwal and Swagatika Das, the company focuses on offering 100% natural, freshly made, and preservative-free products inspired by Ayurvedic solutions and traditional Indian home remedies. Their unique "FRESH" manufacturing model ensures that products are prepared daily in their Ayurvedic kitchens immediately after an order is placed, allowing for rapid delivery and maintaining the highest quality. The brand offers a wide range of beauty and wellness products, including skin care, hair care, and body wellness items. All products are made without chemicals or preservatives, emphasizing natural ingredients like whole grains, herbs, and oils. Nat Habit targets conscious shoppers, particularly women aged 25 to 45, who prioritize natural wellness and sustainability. With a growing customer base of over 1.5 million, the company aims to redefine personal care by making high-quality, natural products accessible to everyday consumers.