Much Better Adventures

Much Better Adventures is a London-based online travel company that specializes in curated outdoor adventure holidays.

Founded in 2009, it connects solo travelers and small groups with local operators in over 50 countries. The company focuses on active holidays that include activities like hiking, mountain climbing, kayaking, and skiing, emphasizing low-impact exploration and community engagement. The company offers ready-made, multi-day adventure itineraries tailored to various fitness levels, including solo-friendly trips and last-minute getaways. Much Better Adventures is particularly recognized for its ski holiday bookings, ranking as the UK's number one in this category. Additionally, it provides a SaaS tool for local operators to enhance their sales and marketing efforts. As a Certified B Corporation, Much Better Adventures is committed to sustainability. It dedicates 5% of its revenue to rewilding and reforestation projects, partners with local hosts to empower communities, and offsets carbon footprints to promote responsible tourism.