Miss Selfridge

Miss Selfridge is a British fashion brand that was established in 1966 as the young fashion section of Selfridges in London.

It has evolved into a well-known online label under ASOS, focusing on trendy and feminine styles. The brand specializes in womenswear, offering a range of clothing including dresses, tops, denim, and jumpsuits, as well as accessories like lingerie, footwear, and jewelry. Targeting young women, particularly those of petite stature, Miss Selfridge emphasizes style and affordability, catering to fashion-conscious customers who appreciate feminine silhouettes and on-trend details. Since its acquisition by ASOS in 2021, Miss Selfridge operates exclusively online, reaching a global audience through ASOS's e-commerce platform.