Urbanic

Urbanic is a London-based fashion brand that focuses on women's apparel, founded in 2019 by James Wellwood and Ruby Feng.

The company operates as a digital-first entity, utilizing advanced AI and in-house data science to create a unique fashion-tech ecosystem. Urbanic aims to make fashion accessible, affordable, and inclusive, catering to a diverse range of styles and sizes. The brand offers a wide variety of products, including tops, dresses, jeans, loungewear, swimwear, and knitwear. Urbanic's e-commerce platform and mobile app provide a seamless shopping experience, featuring personalized recommendations and efficient logistics for rapid delivery. The company is committed to sustainability, employing AI-driven inventory management to minimize waste and promote ethical practices. Urbanic targets mass premium consumers, particularly Gen Z and Millennials in emerging markets like India and the Middle East. With significant funding and a focus on global expansion, Urbanic is positioned to continue its growth and influence in the fashion industry.