MFarm LTD(K)

MFarm LTD(K) is a Kenyan software solution and agribusiness company founded in 2010 in Nairobi.

Co-founded by an all-female team, including CEO Jamila Abass, the company aims to empower smallholder farmers in Kenya by providing them with real-time market transparency and direct access to buyers and suppliers. MFarm operates at the intersection of agriculture and information technology, focusing on enhancing the agricultural value chain. The company offers a range of services, including real-time market price transparency through SMS and web applications, collective marketing for group selling, and direct connections between farmers and buyers. Its primary product, M-Farm, includes a mobile app and web platform that facilitate market access and provide agricultural information. MFarm targets approximately five million small-scale farmers, cooperatives, and urban buyers, helping them transition from subsistence farming to cash crops while reducing reliance on middlemen. The company has connected over 7,000 farmers to markets, significantly impacting the agricultural landscape in Kenya.