Copia Global

Copia Global was a B2C e-commerce company based in Kenya, founded in 2013.

It focused on serving middle- and low-income consumers across East Africa, particularly in rural and peri-urban areas. The company utilized mobile technology and a network of local agents to enable customers to browse, order, and receive goods, even in regions with limited internet access. Copia offered a wide range of household consumer goods, including essentials like sugar, cooking oil, and toiletries. Customers could place orders through local agents or digital kiosks, with payments made in advance. The delivery was facilitated through the same agent network, which included over 40,000 agents in Kenya and Uganda. The company aimed to make everyday shopping accessible to underserved communities, enhancing e-commerce access for those often unbanked or with limited connectivity.