Meu Q

Meu Q is a Brazilian beauty tech startup founded in 2019, specializing in personalized hair care products.

The company offers a range of shampoos, conditioners, and leave-in creams tailored to individual hair types and goals. Using artificial intelligence and data science, Meu Q analyzes customer data from an online quiz to create unique product formulas that address specific needs such as curl definition, thermal protection, and hydration. Headquartered in São Paulo, Brazil, Meu Q operates on a direct-to-consumer model through its e-commerce platform. Customers can customize their hair care routines by selecting their hair type, specific goals, fragrance, and perfume intensity. The brand targets individuals seeking personalized beauty solutions, particularly those who feel overlooked by generic products.