BEYOUNG

BEYOUNG is a Brazilian beautytech startup and the first Digital Native Vertical Brand (DNVB) in the beauty segment, founded in 2015 in São Paulo.

The company specializes in multifunctional dermocosmetics and facial makeup, offering high-performance products that are both effective and accessible. The brand promotes its "Smart Beauty" philosophy, which emphasizes a simpler and more intelligent approach to beauty. BEYOUNG's product range includes personalized skincare solutions that adapt to individual skin types through an AI-powered algorithm called "Skin ID." The company targets consumers looking for effective skincare without the pressure of performative beauty standards. Recognized as the largest digital-native skincare and makeup brand in Brazil, BEYOUNG is committed to innovation and technology in its offerings. Founded by Guilherme Priante, BEYOUNG has received significant investment to support its expansion and has established partnerships to enhance its distribution model. The company operates with a focus on controlling the entire production chain, ensuring quality and consistency in its products.